I have been employed at the software company EMA Design Automation from January 2018 – Present with the title of Marketing Design & Content Coordinator. As the sole in-house graphic designer, my responsibilities at run the gamut of web and print media graphics that is also inclusive of tradeshow events. These industry gatherings require extensive printed graphics in booth backdrops, signage, tabletop leaflets and flyers, as well as extras such as sponsorships, giveaways, and presentations.
One extensive campaign was a 100+ page book we published called “The Hitchhiker’s Guide to PCB Design”. This educational tome has sold hundreds of physical copies on Amazon, as well as generated thousands of ebook downloads. Several college professors within the PCB Design industry now use it as a registered textbook in their engineering courses. As a result of our marketing team’s efforts, EMA has enjoyed a substantial growth netting increased leads, acquired business, and overall sales growth.